Under Yonghui’s rigorous, multi‑tiered selection process, how has Hongxiangji managed to secure “entry tickets” time and again while maintaining strong sales?

“Joining the Yonghui system means that a brand must simultaneously meet both ‘deliciousness’ and ‘safety’ standards,” said a representative from Hongxiangji. The company’s production capacity, quality‑control framework, and R&D capabilities have already been aligned with the international benchmarks of leading supermarket chains—this is the solid foundation that enables it to secure repeated listings.

2026/09/04

Rich, meaty aromas mingle with the fragrances of liquor and fruit, delivering a four‑layered palate that unfolds in waves—Hongxiangji’s Green Plum Wine Beef Jerky and Tangerine Peel Beef Jerky are now newly available.

Recently, the popular casual snack brand Hongxiangji has launched its new “Light‑Enjoyment Series” beef jerky—plum‑wine‑infused beef jerky and tangerine‑peel‑flavored beef jerky—reshaping conventional perceptions.

2026/08/27

Craftsmanship with warmth, dreams illuminated by a gentle glow | For six years, Hongxiangji has consistently honored its employees’ outstanding students.

Recently, Zhangzhou Hongxiangji Food Co., Ltd. held its 2026 annual scholarship award ceremony for the children of its employees, presenting scholarships to 15 employees’ children who achieved top honors in this year’s college entrance examination.

2026/08/26

Warm-Hearted Education Support Fosters Ambition, Together We Build Dreams and Journey to the Mountains and Seas | Hongxiangji Holds the 2026 Scholarship Award Ceremony for Employees’ Children

Warm-hearted support for education, building dreams together. To recognize employees’ children who have excelled in their studies and to express gratitude for the hard work of all staff members, a scholarship award ceremony and symposium for the 2026 academic year was held on the afternoon of August 24 at the company’s headquarters administrative building. Company General Manager Shen Xiuying and Executive Director Chen Xuebing joined newly admitted university students and parent representatives for an informal discussion, sharing insights on personal growth. The event honored 15 outstanding employee children, with a total of RMB 78,000 in scholarships awarded, demonstrating concrete care for employees’ families and helping young talents pursue their aspirations.

2026/08/25

Hongxiangji Dried Pork: Five Generations of Artisanal Craftsmanship Preserving Time-Honored Methods, Century-Old Skills Inscribed on the Intangible Cultural Heritage List

According to historical records and family lore, the time-honored craftsmanship of Hongxiangji’s Minnan-style dried pork jerky traces its origins far back, deeply rooted in the maritime trade culture of Zhangzhou’s Yuegang Port along the Maritime Silk Road. During the Longqing era of the Ming Dynasty, as Yuegang flourished as a hub of long-distance maritime commerce, a portable, long‑keeping meat‑drying technique tailored to seafarers emerged, becoming an integral part of Minnan’s distinctive culinary heritage. In the sixth year of the Guangxu reign (1880), the first-generation inheritor of Hongxiangji fully mastered the complete set of traditional methods for producing this delicacy, thus inaugurating a lineage of generational传承. Over five successive generations, through unwavering dedication and continuous innovation, the craft has evolved and refined: from fine‑tuning ancient flavors and optimizing preservation techniques, to upholding time‑tested procedures while advancing toward standardized industrialization, and finally to establishing a modern dual‑track system of transmission. After more than a century of painstaking craftsmanship, a traditional jerky‑making tradition has taken shape—characterized by meticulous processes, distinct regional flair, and enduring sustainability.

2026/08/07

Spicy Sensation Strikes | Hongxiangji Makes Its Debut at the Snack Kingdom’s “Spicy Spicy Spicy Market,” with Its Chicken Breast Candy Sticks Going Viral

[China Economic General® Network · Shippin Yuan WBRI® All-Media Matrix] From July 30 to August 5, a seven-day “Spicy Spicy Market” kicked off in Changsha’s newly popular hotspot, the “Snack Kingdom.” The event brought together top-quality snack brands from across the country, seamlessly blending an immersive, spicy‑and‑fragrant snack experience with Hunan‑style cultural flair, offering residents and visitors a vibrant summer feast. Hongxiangji, a brand that has been dedicated to high‑quality meat snacks for more than three decades, showcased its innovative “Chicken Breast Spicy Strip,” distinguished by its unique claim of being a “spicy strip made from meat.” With its distinctive innovation and health‑focused taste, the product quickly gained widespread attention and became the market’s star attraction.

2026/08/04

Making a powerful debut on CCTV! Hongxiangji, through innovation and tradition, has set the benchmark for Chinese‑style meat snacks.

Recently, Hongxiangji, a beloved national snack brand that has been dedicated to artisanal meat‑making for more than three decades, made its official debut on CCTV‑17, the channel of China Media Group. Leveraging the credibility of this nationally authoritative platform and its powerful omnichannel reach, the brand is now amplifying its voice to consumers across the country. In an era when the meat‑snack market faces intense homogenization yet sees continuously evolving consumer demands, Hongxiangji remains firmly rooted in the national market—breaking industry bottlenecks through category innovation and upholding uncompromising quality with time‑honored craftsmanship—thus setting a benchmark for the premiumization, innovation, and branding of Chinese‑style meat snacks.

2026/07/20

A Perfect Finale | Hongxiangji’s Highlight Moments at the 2026 Xiamen Food Expo: Bestsellers and New Products All Hit the Spotlight

With more than three decades of deep expertise in China’s leisure meat‑snack industry, Hongxiangji has remained steadfastly committed to high‑quality meat snacks. The brand made a striking debut at the W4 Hall’s flagship booth, showcasing its full product lineup alongside seven major strategic new launches, comprehensively highlighting its profound heritage and innovative strength in the meat‑snack category. On its very first day, Hongxiangji emerged as the most closely watched benchmark brand in the meat‑snack segment.

2026/05/21