Hongxiangji

Hongxiangji

Hongxiangji is a leisure meat snack brand under Zhangzhou Hongxiangji Food Co., Ltd. Founded in 1993, the company is headquartered in Zhangzhou, Fujian Province. The brand focuses on the research, development, production, and sales of meat-based snacks, offering products such as pork, beef, bean, and poultry items, as well as gift‑box assortments. Its core offerings include dried pork slices, jerky, meat sausages, beef jerky, and beef‑flavored bean curd sticks, among others.

In 2021, the company commenced construction of a modern, intelligent food‑production park with a total investment of RMB 500 million. Hongxiangji meat products were awarded the Gold Prize at the Third China (Shanghai) International Food Expo, and the “Hongxiangji” trademark has been recognized as a Well‑Known Trademark in Fujian Province. Its related products have also received honors such as the Fujian Provincial Famous Brand designation and the iSEE Global Food Innovation Award.

Basic Information

Chinese Name: Hongxiangji

Industry: Snack Food Industry

Founded in: 1993

Founder: Chen Junhui

Company: Zhangzhou Hongxiangji Food Co., Ltd.

Headquarters Location: Zhangzhou City, Fujian Province

Core business: Research, development, production, and sales of meat-based snacks.

Main products: pork products, beef products, soy products, and poultry products.

Brand Development

In 1993, Chen Junhui founded Hongxiangji, initially focusing on products such as meat jerky and dried meat. During product development, the brand incorporated herbal spices into its meat‑product formulations and employed a variety of processing techniques, including braising, roasting, marinating, stir-frying, smoking, frying until crispy, soaking, and baking.

In 2004, Zhangzhou Hongxiangji Food Co., Ltd. was officially registered and established.

In 2006, the company was granted industrial land and commenced production and construction in Longwen District, Zhangzhou City.

In 2020, the company joined the Zhangzhou City Association of Enterprises That Honor Contracts and Value Credit.

In 2021, the company began construction on a modern, intelligent food‑production park; that same year, Hongxiangji started expanding its sales channels through live‑stream e‑commerce.

In 2023, the company was certified as a National High-Tech Enterprise.

In 2024, the affiliated company was approved to establish the Fujian Province “Science and Technology Innovation China” Doctoral Innovation Station.

In July 2025, Hongxiangji obtained “Black Label” certification authorization on the Pinduoduo platform.

Production and construction

Hongxiangji’s modern, intelligent food production park has a total investment of RMB 500 million, covers an area of 60.4 mu, and boasts a total floor space of 85,000 square meters. It is equipped with 12 digital production lines and features automated meat-processing equipment imported from Germany.

The park is equipped with a 100,000‑class air‑cleanliness enclosed production workshop and standardized laboratories, which are used for managing the meat‑product manufacturing process and conducting product quality inspections.

Product System

Hongxiangji’s product lineup primarily includes pork products, sausage products, beef products, soybean products, poultry products, and gift-boxed items.

Pork products mainly include grilled cheese‑flavored pork jerky, premium‑grade pork jerky, and natural‑style pork jerky, among others.

Meat sausage products mainly include juicy one-bite sausages and cod one-bite sausages, among others.

Beef products mainly include juicy beef, beef sticks, beef nuggets, and beef jerky, among others.

Soy products mainly include beef-flavored bean curd, double‑filled bean curd, shredded chicken‑flavored bean curd, and salted egg yolk–flavored bean curd, among others.

Poultry and duck products mainly include crispy meat floss sticks, spicy chicken breast strips, hand-torn dried chicken, high-protein chicken strips, and fragrant, crispy shredded chicken.

The gift box products mainly include the Exquisite Meaty Delight Gift Set, Prosperity and Good Fortune, Wealth and Satiety, the “Smooth Piggy Business” Hug‑and‑Cuddle Bag, and the Meaty Snack Deluxe Gift Pack, among others.

Market Sales

Hongxiangji products are sold in numerous provinces and municipalities across mainland China, as well as in Hong Kong, Macao, and Taiwan, and are exported to Southeast Asian countries including Malaysia, Singapore, and Thailand.

Brand Culture

Business Philosophy: Promote Chinese culinary culture and uphold the authentic, original quality.

Brand Vision: To make the world fall in love with Chinese-flavored meat snacks.

Brand Mission: To carry forward China’s culinary heritage and celebrate authentic, high-quality flavors.

Brand Values: Quality First, Customer Supreme, Earnest Responsibility, Pursuit of Excellence, and Unity in Striving.

Brand slogan: Committed to high-quality meat snacks.

Awards and Honors

In 2002, Hongxiangji Meat Products won the Gold Award at the Third China (Shanghai) International Food Expo.

In 2003, Hongxiangji was recognized as a Model Unit for Quality Assurance in Zhangzhou City.

In July 2004, Hongxiangji was recognized as a “Consumer‑Trusted Brand.”

In 2007, the “Hongxiangji” trademark was recognized as a well-known trademark in Zhangzhou City.

In 2008, Hongxiangji was awarded the Cross-Strait Best-Selling Product Prize, and its parent company was recognized as a major taxpayer in Longwen District.

In 2011, the “Hongxiangji” trademark was recognized as a Well-Known Trademark of Fujian Province by the Fujian Provincial Administration for Industry and Commerce.

In November 2013, the company was recognized as a leading agricultural industrialization enterprise in Zhangzhou City; in December of the same year, Hongxiangji products were awarded the Fujian Provincial Famous Brand designation.

In 2015, Hongxiangji products were once again recognized as Fujian Provincial Famous Brand Products.

In 2016, the company was recognized as an Outstanding Benchmark Enterprise for Quality and Integrity in Fujian Province, designated as a Leading Enterprise in Agricultural Industrialization in Fujian Province, and awarded the title of Advanced Unit for Work on Production Safety.

In 2017, Hongxiangji was awarded the title of “Top Ten Souvenirs of Zhangzhou City, China’s Famous Food Capital.”

In 2018, Hongxiangji was awarded the title of “China’s Famous Food City – Most Influential Brand.”

In 2019, the company was recognized as an advanced unit for integrity.

In December 2020, Hongxiangji was awarded the title of “Social Responsibility Brand.”

In 2021, the company was recognized for the sixth consecutive year as an advanced unit in workplace safety; its “Hand-Torn Beef and Bean Curd” product earned a star rating in the iTQI International Taste Institute’s flavor evaluation.

In 2022, “Hongxiangji Beef Bean Curd” won the iSEE Global Food Innovation Award for Best Meat Snack.

In 2023, “Xiangsu Meat Jerky” won the Silver Award at the iSEE Global Food Innovation Awards, and “Shouti Chicken Jerky” was named to the iSEE Top 100 Innovative Brands list; the company behind these products was recognized as a leading enterprise for its outstanding economic contributions in Zhangzhou City.

In 2024, “Traditional-Method Braised Dried Pork,” “Whole-Cut Pork Jerky,” and “Salted Egg Yolk Chicken Strips with Bean Curd Sheets” were awarded iSEE Global Taste Awards’ Star‑Level Tastiness.

In 2025, Hongxiangji was recognized by iiMedia Research with certifications including “No. 1 in national sales of premium meat jerky for three consecutive years,” “No. 1 in national sales of beef and bean jerky for ten consecutive years,” and “Pioneer of China’s beef and bean jerky category.” Its pork jerky product line received the “2025 China New Consumption Influential Best-Seller Award” at the iiMedia New Consumption Gala, while its “Premium Meat Jerky” and “Shredded Chicken Bean Jerky” earned a three-star rating at the iSEE Global Taste Awards.

In 2026, Hongxiangji was awarded the “Consumer‑Satisfaction Brand in the Leisure Meat Snacks Industry” by the China Brand Influence Evaluation Office; its “Grilled Cheese Jerky” won a Bronze Award at the iSEE Global Food Innovation Awards and a Star‑Level Taste Award; meanwhile, the “Juicy One‑Bite Sausage (Pineapple Filling),” “Juicy One‑Bite Sausage (Original Flavor),” and “Whole‑Meat Pork Jerky (Original Flavor)” each received a Star‑Level Taste Award from the iSEE Global Taste Awards. That same year, Hongxiangji also clinched the Wow Food 2026 Innovation Award for Meat Products.

Public Welfare and Cooperation

In August 2022, Hongxiangji participated in the Autumn Scholarship Donation Campaign jointly organized by the Zhangzhou City Integrity Promotion Association, the Party History and Local Records Research Office of the CPC Zhangzhou Municipal Committee, and the Zhangzhou Municipal Committee of the Revolutionary Committee of the Chinese Kuomintang, providing financial assistance to students from economically disadvantaged families and receiving the “Supporting Education, Cultivating Talent, with Integrity and Care” commendation.

In terms of employee welfare, the affiliated company has established a scholarship program for employees’ children, providing a one-time award to those who are admitted to full-time regular institutions of higher education.

In November 2024, the company partnered with Zhangzhou Vocational and Technical College to establish an off-campus talent-development base and a teacher‑enterprise practice base, thereby advancing industry–university collaboration and the cultivation of application‑oriented professionals.